ER HAIR STYLElogo & brand identity design
A complete visual identity system developed for a premium beauty salon focused on elegance, professionalism, and personalized experiences. The project included logo design, brand guidelines, packaging, stationery, uniforms and supporting visual assets.
BRAND IDENTITY · PACKAGING · GUIDELINES · APPLICATIONS · 2024
logo
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branding
✳︎
packaging
✳︎
applications
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logo ✳︎ branding ✳︎ packaging ✳︎ applications ✳︎
Building the System
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Logo
A refined and minimalist logo system designed to reflect the elegance, professionalism, and premium experience of the salon.
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Color Palette
A refined palette of black, white, soft blush, and warm neutrals creates a feminine, modern, and premium brand experience.
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Typography
A combination of Playfair Display and Montserrat balances sophistication and modernity, creating a timeless and highly legible visual language.
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Patterns
Custom graphic patterns and supporting visual elements add texture, consistency, and flexibility across brand applications and communication materials.
Client: ER Hair Style | Location: Buenos Aires, Argentina | Year: 2024
Scope: Logo, Brand Identity, Packaging, Applications
Tools: Adobe Illustrator · Adobe Photoshop ·
All visual work shown in this case study was created by Victoria Argüelles for ER Hair Style as the client. All rights to the final deliverables belong to ER Hair Style. Work is shown here for portfolio purposes only.