digital campaign
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digital campaign 〰️
Hudson Estate Collection Digital Campaign
A multi-channel launch campaign designed to introduce a new product line through a cohesive visual experience across e-commerce, digital advertising, and branded landing pages.
The project focused on maintaining visual consistency while adapting messaging and creative assets to different customer touchpoints throughout the launch journey.
ART DIRECTION · DIGITAL CAMPAIGN · E-COMMERCE · SOCIAL ADVERTISING · 2025
The Challenge
Develop a cohesive launch campaign for the Hudson Estate Collection, creating a consistent visual experience across landing pages, Amazon storefronts, and social advertising while reinforcing the collection's premium positioning.
Art Direction - Key Visuals
The visual direction for the Hudson Estate Collection was inspired by refined interiors, natural materials, and the concept of everyday luxury. Warm neutrals, deep green accents, and elevated lifestyle imagery were combined to create a calm, sophisticated atmosphere that reflects the collection’s premium positioning and home-focused experience.
Landing Page
Designed to introduce the collection, communicate product benefits, and reinforce the brand’s premium positioning.
Amazon Storefront
Custom storefront assets developed to create a cohesive shopping experience and strengthen brand presence within Amazon.
Social Media
A series of social media ads developed to introduce the collection through aspirational lifestyle imagery and product-focused messaging, ensuring visual consistency across all campaign touchpoints
The Outcome
The result was a cohesive multi-channel campaign that successfully translated the Hudson Estate Collection into a consistent visual experience across web, e-commerce, and social media. By combining art direction, digital design, and platform-specific adaptations, the campaign strengthened the collection’s premium positioning while ensuring a unified customer journey across all touchpoints.
Client: Maisonovo | Location: New York, USA | Year: 2025
Scope: Art Direction, Landing Page Design, Amazon Storefront Assets, Social Media Advertising
Tools: ChatGPT · Adobe Photoshop · Magnific · Nano Banana 2 · Adobe Illustrator
All visual work shown in this case study was created by Victoria Argüelles at W4 Management (New York, USA) for Maisonovo as the client. All rights to the final deliverables belong to Maisonovo and W4 Management. Work is shown here for portfolio purposes only.